10–14 Oct 2026
Anuga
Cologne, Germany
KoelnmesseHall 5.1 · Stand D-042
Showcasing
A Hupla Story · Est. Türkiye
the
taste of
living
well.
From Türkiye to the world since 1998 — a family of brands built for people who care what they drink, eat and share.
our brands
energy drinkskids' fruit juicemalt beveragespremium tonicsiced coffeeaperitifsdessert saucesfood & drink, craftedenergy drinkskids' fruit juicemalt beveragespremium tonicsiced coffeeaperitifsdessert saucesfood & drink, crafted
ABOUTUS
Hupla was born from a simple yet powerful belief: that food and drink are not merely products — they are experiences that connect people.
From the very beginning, our goal has been to craft a global community of taste; one that blends quality, curiosity and emotion into every moment of daily life. Today, under the Hupla umbrella Mamm · Buzzer · Multimalt · Cafeo · Aperina · White Elephant · Desser form a vibrant family of brands — each telling its own story, each evoking a shared feeling of joy.
From the very beginning, our goal has been to craft a global community of taste; one that blends quality, curiosity and emotion into every moment of daily life. Today, under the Hupla umbrella Mamm · Buzzer · Multimalt · Cafeo · Aperina · White Elephant · Desser form a vibrant family of brands — each telling its own story, each evoking a shared feeling of joy.
MORETHANA
HOUSEOFBRANDS
Every glass, every sip, every taste tells a story — of hands, of harvests, of home.
Each of our brands reflects a different rhythm of life
Portfolio · 01 of 07
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It's a living culture
From İstanbul to Riyadh, from Lagos to London.
From İstanbul to Riyadh, from Lagos to London — Hupla is the joy of living well, shared.
SUSTAINABILITY
“For us, sustainability is not a goal — it's a way of living.”
Every step of Hupla's production — from raw ingredient sourcing to packaging — is guided by a commitment to responsibility. Reduced sugar, plant-based recipes, recyclable packaging and honest labels are not add-ons at Hupla — they are the baseline.
Trade Shows 2026
Come meet us on the floor.
Book a meeting in advance to lock a private tasting slot with our export team. Sample sets travel with us to every show.
17–21 Oct 2026
SIAL Paris
Paris, France
Paris Nord VillepinteHall 6 · Stand F-118
Showcasing
15-18 Aralık 2026
WorldFood Istanbul
İstanbul, Türkiye
Tüyap Fair Convention and Congress CenterHall 3 · Stand 3241
Showcasing
Take it with you
The 2026 Hupla Brand Portfolio.
13 pages of product specs, positioning notes and hero shots for every brand — Buzzer, Mamm, Multimalt, Cafeo, Aperina, White Elephant and Desser.
- Real-world pack sizes, formats and MOQs
- Positioning, target consumer & channel fit
- Approved product photography, ready for pitch decks
Print-ready PDF
Hupla
Brand Portfolio
2026
13 pages · 2.9 MB · PDF
2026 Edition
B2B Inquiries
Bring Hupla
to your market.
Distributors, importers, chain accounts and horeca operators — tell us where you are and which brands you want on your shelves. Our export team gets back to serious inquiries within 2 business days.
- Full brand portfolio + specs pack
- Flexible MOQs & container-mixing
- Private-label options on select lines
- Marketing & POS support in-market
Part of the Group
Backed by a Swiss investment holding.
Hupla is the beverage and food production company in the portfolio of De Almeda Seligmann Capital AG — a Zug-based Swiss investment holding that manages Turkish beverage brands with a long-term, multi-generational vision. Through Swiss governance and Turkish craftsmanship, it sustains ambitious global investments and growth.
De Almeda Seligmann Capital AG
Zug, Switzerland
Swiss governance
Zug-registered, held to institutional-grade standards of transparency and reporting.
Long-term operator
Patient capital thinking in generations, not quarters — the way beverage brands should be built.
Global reach
Manufacturing rooted in Türkiye, distribution ambition spanning Europe, MENA and beyond.
Contact
Say hello,
İstanbul is listening.
Our headquarters in Şişli, İstanbul are the nerve centre of Hupla. Reach us for partnerships, media, careers or a simple hello.
Headquarters
Büyükdere Cd. 175/6
Ferko Signature
Esentepe, Şişli 34394
İstanbul, Türkiye
Office
+90 850 302 40 60
Mobile
+90 532 284 42 83
hello@hupla.world